We’re pleased to welcome Sustainable Design Thinkers to our Technology Scotland community recently! Take a look at this article below to find out more about them and what they do:
What does your organisation do?
We are the UK based innovation studio that support and facilitate teams in companies and leadership in companies with sustainable real innovation processes for their new or existing products, services and strategies in addition to supporting creative cultures and creative competitiveness through creative design systems, for real growth and innovation, using design thinking and a user-centred approach for substantial business impact.
Our remote and in-person digital innovation sprints facilitate teams in a one-day problem prioritisation & problem framing sprint and a five-day design sprint providing a structured and clear process for teams to innovate and grow their new or existing products and services in a sustainable way which can be scaled across platforms and teams for long term growth with a user-centred approach.
We also run remote and in-person a one-day innovation strategy sprint for Creative Cultures and Design Systems, a one-day innovation strategy sprint for Sustainability and the Circular Economy and a one-day innovation strategy sprint for Service Design Blueprinting.
What do you think is currently the biggest issue facing the technology industry?
Change is all around us and there is high demand from all industry sectors for more digital platforms and technology to deliver products, services and new technology.
In the drive to adapt or create new products and services, companies in the technology sector must identify the right problem (not what you assume is the problem) in their new or existing service or product to create the right solution in their product or service, approach their development and launch of their products and services with their users at the centre of the design process from day one.
The main reason many products and services fail after launch when companies have invested a lot of time and money and resources, especially in the last 12 months, is due to not having a clear innovation process for user-centred product and service development.
Through problem framing sprints to identify the right problem, not the problem you think you have and through design sprints to de-risk your ideas and solutions (and perhaps fail early- it happens and its allowed) to learn and make changes to your new or existing product or service solutions, through iteration cycles and user testing, to learn in your design process before launch to users.
What would you consider to be your organisation’s biggest challenge?
Showcasing to companies how remote sprints are just as powerful and have the same impact as in-person sprints in addition to demonstrating the true business value to companies of becoming a design mature company resulting in your company being more creatively competitive in the marketplace.
What do you think the future looks like for technology sector?
Whilst the current economic landscape may look challenging and with good reason, the demand for new technology, products and services will only increase in this new digital age, and the way we consume and access these new products and services means that despite the challenges ahead, the technology sector can continue to not only grow, but help lead and shape the economic recovery over the coming months and years ahead.
Tell us something we might not know about your company?
The digital platforms and tool kits we use to deliver and facilitate our remote digital innovation sprints with teams and companies capture and foster creativity in the same positive and powerful way as our in-person innovation sprints.
Oh, and our office Beagle Bill, causes for more industry disruption than we do (mainly in the office trying to steal socks and food!).
Best wishes Andy
Founder Sustainable Design Thinkers®
Innovation Studio | UK