MaaS Scotland User Engagement and Behavioural Change Special Interest Group

Meeting 7

For the next meeting of our MaaS Scotland Behavioural Change Special Interest Group, we are delighted to be joined by Pete Dyson, co-author of the book, Transport for Humans: Are we nearly there yet?

Now at the University of Bath, Pete is an experienced behavioural scientist, author and speaker on transport and travel behaviour. He was previously Principal Behavioural Scientist at the Department for Transport, establishing a new Behavioural Science Team within DfT to tackle COVID-19 response and recovery, sustainability and the impact of future transport technologies on behaviour.

Background

The development of MaaS is regularly discussed in terms of technical challenges or the relentless quest to find commercially viable business models for its delivery. However, while this is understandable, these conversations all too often neglect the ultimate measurement of success – user adoption.

In order to realise the many benefits of MaaS and drive the positive change we all believe it could bring, we must ensure that the user and other stakeholders are brought with us on the journey, ready to engage with solutions as they appear in our cities and rural areas. This requires a thorough understanding of the various stakeholders – what drives decision making and what are the expectations of a successful mobility solution?

This group will explore areas such as:

• Bottom up approaches to MaaS delivery

• User centred design and marketing and promotional tools towards success

• Alignment with broader societal goals

NOTE: Places within these meetings will be limited and priority will be given to MaaS Scotland members. If you are interested in becoming a member of MaaS Scotland then please get in touch with [email protected]