PDS Breakfast Seminar 3 – Market Fit and Customer Adoption

The third meeting in our PDS Breakfast Seminar series.

The Product Design Scotland Breakfast Seminar Series has been created to connect and empower Scotland’s innovation ecosystem, bringing together designers, innovators and industry leaders to address key elements in the innovation to commercialisation journey.

Hosted in an informal, breakfast briefing format, each seminar brings together practitioners from across disciplines to explore the ideas, tools, and best practices that are shaping successful commercialisation strategies. Themes covered in this series will include testing and prototyping, market fit and customer adoption, supply chain management, regulatory barriers and innovation risk.

Whether you’re an established designer, a budding entrepreneur, part of an ambitious scaling company, or just beginning your journey in product development, the Breakfast Seminar Series is an opportunity to build relationships, spark new thinking, and stay connected with the dynamic design ecosystem across Scotland.

Seminar Three – Market Fit and Customer Adoption

When exploring market fit and customer adoption in high-tech innovation, the key challenge is aligning advanced technology with real, solvable customer problems—at the right time and in the right way.

This product design event centres on understanding and achieving product–market fit while accelerating customer adoption. Through practical discussions and real-world examples, participants will explore how to:

· Identify and validate genuine customer needs

· Design methods for customer identification

· Develop clear value propositions

· Translate insights into meaningful design decisions

· Validate solutions early and often.

The event emphasises cross-functional collaboration between design, product, and business teams, highlighting strategies for reducing risk, increasing usability, and building products that deliver clear value. Attendees will leave with actionable frameworks and tools to design with confidence, drive engagement, and create experiences that customers not only try, but continue to use and recommend.

Agenda

08:30 Arrival

Tea, coffee and breakfast rolls

08:55 Welcome

Alastair McInroy, CEO, Technology Scotland

09:00 Speaker 1 – Yvonne Davies, Director, Focused Frog Ltd

09:20 Speaker 2 – Danny Kane, Co-Founder and Design Director, Filament PD

09:40 Discussion

10:15 Coffee and networking

10:30 Close