MaaS Scotland Special Interest Group: User Engagement and Behavioural Change
For this meeting we will be joined by representatives from Transport Scotland’s Transport Strategy and Analysis Directorate who will discuss the critical role of behavioural change in meeting the Scottish Government’s target to reduce car kilometres by 20%.
The development of MaaS is regularly discussed in terms of technical challenges or the relentless quest to find commercially viable business models for its delivery. However, while this is understandable, these conversations all too often neglect the ultimate measurement of success – user adoption.
In order to realise the many benefits of MaaS and drive the positive change we all believe it could bring, we must ensure that the user and other stakeholders are brought with us on the journey, ready to engage with solutions as they appear in our cities and rural areas. This requires a thorough understanding of the various stakeholders – what drives decision making and what are the expectations of a successful mobility solution?
This group will explore areas such as:
• Bottom up approaches to MaaS delivery
• User centred design and marketing and promotional tools towards success
• Alignment with broader societal goals
NOTE: Places within these meetings will be limited and priority will be given to MaaS Scotland members. If you are interested in becoming a member of MaaS Scotland then please get in touch with [email protected]